Black Woman In Advertising Essays - Media Manipulation, Advertising

Black Woman In Advertising In recent years black woman have made big strides in the area of advertising, but regardless of these efforts black woman all still shown as submissive or being dominated. Few women are shown as strong or self-sufficient. I believe a lot of black woman are made to deal with racism and the fact they don't look like a white woman on their job. I will try to show that although things may look like it is changing. The present is still closer to the past than we realize and there is much that is still the same. Past Black Woman In Advertising (verse one) In past advertisement, black woman have been depicted as big lip, fat, very dark, always willing to please. This physical appaerance was a tiypical sterotype held by many non-blacks American. In the nineteen century the view of black woman was always distorted. One place you can find a miss representation of a color woman is the film Driving Miss Dasey. Black woman in adds were always presented very asexual with a big stupid looking smile on they face. I often wonder how hard it had to be to go to work with a smile when you know that racisum and sexism is all around you. A prime example of what I have stated so far is the Aunt Jemima's adds off the late 1940's. Here was a black woman with her hear tied with a kerchief, big fat lips, very dark skin, and with a very big smile on her face. By the early 80's the features began to change, she became lighter and the smile became more realistic. I believe the only reason for these changes was the woman's movement of the late 60's early 70's and the civil rights movement of the 60's. Today's Black Woman in Advertising (same song different verse) Although much has change from the ads of pass black woman. Such things For example were the kerchief, dark skin, and lips. Women are still being portrayed as submissive or being dominated in ads. In a white dominated society, whiteness is what is beautiful. So black woman are socialized into thinking that they have to appear white, otherwise they are not beautiful (Hook, 1992). Black woman often have to learn to become less black and learn to talk and acted more white. This is way I believe so many black woman are trying to lighten they skin and change their physical features. There are few magazines were a realistic representation of black beauty can be found in a magazine. Two such magazines are Essence and Ebony. What I find ironic is that black women are being used in adds to get other black women to become blacker. In 1990, 44 million dollars was spend by black women trying to become more like the black women they saw in adds who looked white (Russell, Wilson, & Hall. 1992). Adds today also tend to show woman with long smooth hair which was associated with middle class, while short fizzle hair was associated with black woman that were less fortunate (Russell, Wilson, & Hall. 1992:83). I believe these ads are responsible for such products as Dark & Lovely. I can relate to you many more cases were black women, who in some way resemble a white women are used in advertising to get other black women to buy a certain product. I can do this but all you have to do is look all around you there are ads all over the place. Future Black Woman In Advertising (new song) In recent years black woman have made big strides in the area of advertising, but regardless of these efforts black woman all still shown as submissive or being dominated. Few women are shown as strong or self-sufficient. I believe a lot of black woman are made to deal with racism and the fact they don't look like a white woman on their job. I will try to show that although things may look like it is changing. The present is still closer to the past than we realize and there is much that is still the same. Past Black Woman In Advertising (verse one) In past advertisement, black woman have been depicted as big lip, fat, very dark, always willing to please. This physical appaerance was a tiypical sterotype held by many non-blacks American. In the nineteen century the view of black woman was always distorted. One place you can find a miss representation of a color woman is the film Driving Miss Dasey. Black woman in adds were always presented very asexual with a big stupid looking smile

Tattoos a Fine Art Essay Example

Tattoos a Fine Art Essay Example Tattoos a Fine Art Essay Tattoos a Fine Art Essay Essay Topic: Lolita Tattoos a Fine Art Tattoos are considered fine art and are accepted more now than ever before. â€Å"Tattoos date back to 12,000 BC. The word tattoo comes from a Tahitian word tattow or ta-tu meaning to mark the skin† (Lori). Tattoos have been evident in many cultures throughout the centuries† the ancient Greeks tattooed spies, the Romans tattooed criminals and the Polynesians tattooed ranking members of their tribes† (Lori). Around the 1950’s tattoos lost popularity they picked up a stereotype of being on bad people: hoodlums, jail birds, or people that were considered social outcasts. In the 1960’s the outbreak of hepatitis caused tattooing to fall out of popularity. Around 1972 tattoos began to gain popularity again with new procedures for cleaning and better art work being presented. This is when tattooing started gaining its Statius of fine art. New and intricate work were being done, fantasy motifs some being influenced by Japanese high detail tattooing. This is where tattoo artist started learning how to improve on their work and to create master pieces if fine art. The more detail and intricate the work the better the show piece. Tattooing has flourished into a full artistic medium that is taking the world by storm with its endless variety of techniques and abilities to do just about anything as a tattoo design. â€Å"With the tattoo profession being gradually taken over by experienced artists, we are seeing many modern illustrative styles being tattooed, from comic book art to futuristic computer-generated designs. Classic painters; Such as Van Gogh and Dali, are being painstakingly interpreted on skin alongside modern masters such as Alex Grey and H. R. Ginger. In less than a century, tattooing has evolved to encompass every conceivable style of art† (Hope). Tattoo Artists are constantly pushing the boundaries of the art form by finding bold new ways of expressing themselves on a living canvas. Nevertheless, Tattoo Art has been looked down upon, if not completely ignored, for decades, which is silly when you think about it. I mean, isn’t â€Å"art† simply a means of expression and a form of communication? Now days people are getting portraits of loved ones, wild animals, murals, famous works of art, and even intricate designs tattooed on themselves. Some of these tattoos even tell stories about something that may have happened to them during their lives, or to memorialize someone special that has passed on. Tattoo art might seem a little superficial and decorative on the surface, but most tattoos usually have a deeper meaning even if that meaning is only known to the bearer. They are finding more and more people with tattoos as they are becoming more socially acceptable in today’s culture. One can find such people as:† Celebrities, sports heroes and even royalty are no strangers to body art including Angelina Jolie, Robert di Niro, Julia Roberts, Jason Giambi, Anna Kournikova, King Frederick of Denmark, Queen Olga of Greece and Princess Stephanie of Monaco† (Lori). There are such artist as Thomas Hooper who have people coming to him for his work that don’t really care what he puts on them as long as it’s a Hooper he has a waiting list six months long. He of course declines the offer and wants the clients input on the work. But he knows the reason people do this it is like buying a painting of a famous artist for a collection. Hooper has a style all his own and that is what has earned him the respect and following that he has. Hooper is not alone there are many tattoo artist in many major cities all over the world with huge followings; in New York Anil Gupta, another one in America is Steve Byrne who has people who seek him out where ever he might be at the time. Steve says that half of the people that he has tattooed have traveled to find him or just happened to have caught him at a convention in their area. Conventions have now become a big thing these are like a mobile art gallery, these are where people come to see works of art on other people. One might also be interested in the new tattoo technology; upgrades on machines, new colors, cleansers, shop supplies, techniques, and maybe even a lesson or two from a master. There are also clients there looking for artist in their area so they can get a look at their work. These are great places to go if one would like to broaden their horizon and become enlightened on the facts of tattooing. A lot of your tattoo artist â€Å"now have the coveted initials MFA (Masters of Fine Art) after their names and have studied in respected art schools† (Harris). These artists have very long waiting lists and are very expensive but as the saying goes one only get what one pay for, and if one wants a masterpiece one will have to pay for it just like if one were buying a fine painting. It’s guessed that 48% of people ages 17 to 25 have a minimum of one tattoo and 40% of people ages 26 to 60 have as a minimum of one tattoo (Lampica), but it is still a fact that there are more adult men that have tattoos then females that are tattooed. Dr. Lori, â€Å"Skin deep art: Tattoos have a long history† Sunday Living 2011 The Journal. September 27, 2009. journal-news. net/page/content. detail/id/525680. html? nav=5004 Harris, Paul. â€Å"Tattoos conquer modern art as needles and ink replace brushes† The Observer 2011 guardian 23 January 2011 uardian. co. uk/world/2011/jan/23/tattoo-artists-new-york Levins, Hoag. â€Å"The Changing Cultural Status of the Tattoo Arts in America† As Documented in Mainstream U. S. Reference Works, Newspaper and Magazines. 1996-2011 tattooartist. com/history. html Lampica, Lolita. â€Å"Fine art and Pleasure: Tattoo Art Earth† 2011-07-07 Go Articales . com 2011 http://goarticles. com/article/Fine-art-and-Pleas ure-Tattoo-Art-Earth/4923008/ Hope, J â€Å"Tattooing Today† 2011-7-8 Go Articales . Com 2011 http://goarticles. com/article/Tattooing-Today/4926576/

Organisational Behaviour Assignment Example | Topics and Well Written Essays - 2500 words

Organisational Behaviour - Assignment Example Reaching goals in this manner is a form of performance management as "performance management includes activities to ensure that goals are consistently being met in an effective and efficient manner. Performance management can focus on performance of the organization, a department, processes to build a product or service, employees, etc.," as reported by McNamara (1997-2006). creation of shareholder wealth over time," reports Stewart (2006). TCS uses EVA as a tool to measure the value that has been created by the company within a certain amount of time. In other words, TCS's monetary value at the beginning of a time period is subtracted from the monetary value at the end of that period in order to come up with the EVA. The workforce's pay and bonuses were then based on this EVA. This created a close relationship between work performance and pay. Most of TSA's workforce scope of EVA, only a few were able to benefit from Employee Stock Ownership Plans (ESOPs). Retirement Terminology (n.d.) states that an ESOP "gives employees the opportunity to invest in the potential growth of their employer. If the company prospers, stock will follow suit. But, stock can decline if the fortunes of the company take a turn for the worse. Also, employees can become over invested, and be vulnerable to inadequate portfolio diversity." From management on down, all benefited from the advantages of EVA. Employees realised that they played a part in increasing the EVA of the unit and the organisation. They also realised the importance of their responsibilities as there was a close link between performance and pay. The bonus banks also confirmed the connection and the importance of responsibilities. Due to an increase in EVA resulting in an increase in pay, teamwork was better achieved and all acquired a sense of belonging. All were involved in making decisions which empowered the staff members. They benefited from pride of ownership which causes people to work harder. Employees received credibility as they were rewarded for their performance and those who fell below par were given Organisational Behaviour 4 additional training. Other benefits included focusing on long term goals and increased transparency as communication amongst all staff members, particularly within a unit, had increased. The company revealed one of the lowest attrition rates of the Indian IT businesses. The average employee turnover rate at that time (2004) was 15% yet